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ABCA announces new partnership with b4-app

May 28, 2024

b4 app The American Baseball Coaches Association is excited to announce its new partnership with b4-app, the AI powered baseball batting app that measures advanced swing data through the user’s iPhone camera.

“The b4-app’s technology opens the door to data that many coaches may not have previously had access to,” said ABCA Executive Director Craig Keilitz. “We are always excited to partner with companies who strive to provide coaches with innovative tools to elevate the performance of their teams and players.”

The b4-app team will be featured exhibitors and present on the Expo Theater stage at the 2025 ABCA Convention in Washington, D.C. They will also serve as the Presenting Sponsor of both the High School and Travel/Youth Baseball Coaches meetings at the 2025 ABCA Convention.

"We're thrilled to announce our official cooperation with the ABCA,” said Nicolas Tsao, Director of b4-app. “This collaboration unlocks a new chapter in baseball athlete development, making advanced hitting analysis reachable for everyone. Players and coaches can now choose a simpler and more affordable solution that provides valuable science-backed insights. The b4-app empowers individuals at all levels with the same powerful, data-driven tools at a very accessible price point. We believe this collaboration aligns perfectly with the ABCA's mission of promoting baseball development for all, and we're excited to be a part of this journey together."

About b4-app
At team b4-app, we're dedicated to empowering baseball players of all levels. The b4-app is a scientific training tool that utilizes the power of machine learning and cutting-edge applications to reduce barriers to data acquisition and scientific training.

Transform your iPhone camera into a powerful swing analysis tool and gain instant insights into key metrics like exit velocity, launch angle, bat path, and players' biomechanics. b4-app is all about making baseball data accessible and enjoyable for everyone, whether you're a seasoned player or just starting out.

Receive personalized feedback on your technique to identify areas for improvement and track your progress over time. Train smarter, not harder, and unlock your full potential with b4-app. To learn more, visit and follow them on Instagram.

Founded in 1945, the American Baseball Coaches Association is the primary professional organization for baseball coaches at the amateur level. Its over 15,000 members represent all 50 states and 41 countries. Since its initial meeting of 27 college baseball coaches in June 1945, Association members have broadened to include nine divisions: NCAA Division I, II, and III, NAIA, NJCAA, Pacific Association Division, High School, Youth and Travel.

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