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ABCA Webinar with Baseline

Baseline webinar details
This is a free webinar titled "How to create a $1,000,000 facility from 5,000 square feet"

Most facility owners think the path to $1M is more square footage, more cages, more space. The data says otherwise.

Baseline just wrapped the largest study of sports facility memberships ever conducted: 44,000+ memberships, $19.8M in payments, and hundreds of facilities across 44 states. What they found challenges almost everything operators assume about pricing, retention, and growth. The facilities pulling away from the pack aren't doing more. They're doing a few specific things differently, and most of them have nothing to do with size.

Join Eli Herrick (Founder and CEO, Baseline), Zack Ladner (COO, Baseline), and Patrick Stanley (Co-Owner and CEO, Complete Game Solutions) as they break down what the numbers reveal and how Patrick has put these principles to work inside a real facility.

You'll walk away knowing:

  • Where the revenue actually comes from in a high-performing facility
  • The one billing decision that doubles member lifetime value
  • The 90-day window that quietly decides whether a member stays or goes

Small building. Big business. The playbook exists, and on this webinar we're handing it over.

 

Speakers:

  • Eli Herrick, Founder and CEO of Baseline
  • Zack Ladner, COO of Baseline
  • Patrick Stanley, Co-Owner and CEO of Complete Game Solutions

This is a free event, you simply need to log in to register!

You will receive your Zoom link via email within an hour after registering. If you register at the time of the event, there may be a delay in getting your Zoom link, but you will get the on-demand recording emailed to you.

When
7/15/2026 8:00 PM - 9:00 PM
Eastern Daylight Time
Registration
Sign in or create an account to register
Registration ends 7/15/2026 9:00 PM EDT
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