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ABCA and b4-app announce multi-year partnership extension

March 19, 2025

b4 app The American Baseball Coaches Association is proud to announce the extension of its partnership with b4-app, the AI powered baseball batting app that measures advanced swing data through the user’s iPhone camera.

"We are excited to renew our partnership with b4-app,” said ABCA Executive Director Craig Keilitz. “Through our continued collaboration, coaches and players alike will have access to invaluable insights thanks to b4-app’s innovative AI technology.”

As part of their multi-year agreement, b4-app becomes the Presenting Sponsor of the ABCA Job Postings.

"At b4-app, our mission is to streamline the process of data-driven training for everyone," said Nicolas Tsao, Director of b4-app. "Working alongside the ABCA, we’ve introduced AI-powered analytics to coaches who haven’t always had access to advanced swing metrics—using just an iPhone and no extra sensors. We’re thrilled to continue this journey, equipping baseball teams with the tools they need to train smarter and develop elite hitters."

About b4-app
At b4-app, we are committed to facilitating baseball training by making advanced swing analytics accessible to everyone. Our AI-powered app transforms a simple iPhone and tripod into a professional-grade swing analysis tool, providing players and coaches with real-time insights to improve performance.

Using machine learning and cutting-edge computer vision, b4-app delivers key metrics such as exit velocity, launch angle, bat path, and player movement patterns—data that was once available only at the highest levels of the game.

Our mission is simple: to break down barriers to data-driven training by offering an affordable, easy-to-use, and science-backed solution for players of all levels. Whether you're a youth athlete, a high school or college player, or a coach looking to optimize team performance, b4-app helps you train smarter, track progress, and unlock your full potential.

Learn more at www.b4-app.com and follow them on Instagram for the latest updates.

Founded in 1945, the American Baseball Coaches Association is the primary professional organization for baseball coaches at the amateur level. Its over 15,000 members represent all 50 states and 41 countries. Since its initial meeting of 27 college baseball coaches in June 1945, Association members have broadened to include nine divisions: NCAA Division I, II, and III, NAIA, NJCAA, Pacific Association Division, High School, Youth and Travel.

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